My Work

Editing

The original blog post needed extensive edits. Unlike the original, the revision includes a headline with one big idea, an attention getting lead, an improved structure that smoothly leads the reader from one point to the next, techniques such as clear sub-headlines, and corrections to sentence structure. Mixed metaphors and metaphors that did not work were modified or removed. Overall, the text is tighter and the message more focused.

Click image to view the full original version

Click image to download the full original version