The Professional pen

“The difference between the almost right word and the right word is really a large matter. ’tis the difference between the lightning bug and the lightning.” ― Mark Twain

Use These 4 Emotions and Close More B2B Deals

It’s a proven fact that decisions are made emotionally and justified rationally. All of us decide how we feel, act in line with those feelings, and then find the reasons to tell ourselves we did the right thing. So you’ve got to wonder… why do some B2B marketers avoid...

5 Tips for Writing Email Subject Lines Customers Can’t Ignore

Let's face it... sometimes it’s hard to know what to do. It seems like a week doesn’t go by without some research study telling us to eat this but avoid that. A month later it’s eat that but avoid this. Remember the brouhaha (“brew” – ha – ha) about coffee? That...

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