My Work

Landing Page (Text)

The product and messages are targeted toward the novice and intermediate runner / walker. Promises of simplicity and accuracy are intended to appeal to the “no nonsense,” less technologically sophisticated consumer, age 40 – 65 years. The challenge was to have the reader quickly identify with the described frustrations and be motivated to click through to the product that would solve their problem.

Landing Page - GCK Copywriter Portfolio

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