An interview that turned into an authentic and enjoyable conversation led to some fantastic client quotes. The bulk of my work in this case study was to select the right ones and place them in an order that read like a story highlighted with chapter headings.

You don’t need me to tell you how competitive the real estate market is—no matter what direction home prices are headed—and how distinguishing yourself as the preferred agent in your area is tough, even under the best circumstances.

Intended for clients, this webinar explains the benefits of forming reciprocal relationships with other businesses to exchange referrals and encourages clients to use their magazines as a way to generate interest and lower their costs.

Sent to clients, this series of seven emails persuades them to attend a webinar where they will learn about a new product feature.

An e-book featuring the story and referral strategy of a successful business owner. It effectively encourages readers to watch a webinar in which the owner details his process.

Sent to clients, this email piques their interest by highlighting the benefits of including a custom ad in their next magazine and encourages their purchase by offering a deep discount.

Sent to clients, this email promotes the launch of a new digital tool. Free to use, the copy extols the many benefits to encourage clients to try the new feature.

A presentation written and designed to accompany a workshop I presented to my colleagues as part of an educational series. It was well received, generating questions and surprise that a content writer’s job isn’t just about writing.

I recently came across a Reddit conversation where a student working to become a CFP asked, “Will AI replace financial advisors?” They were concerned about spending years pursuing a career that may vanish in the not-too-distant future. The question prompted a long list of comments, with the majority more or less responding, Hell no!

The decision to sell your home can be an emotional one, and it may not always be straightforward. Given the evolving conditions that are shaping the 2025 real estate market, it’s perfectly reasonable to wonder whether it might be better to wait.

When it comes to grasping the core principles of a new skill quickly, one of the best approaches to take is seeking guidance from a master. So when I was asked to write a blog explaining to real estate agents how to use the green screen filter on Instagram to create videos, it only made sense for me to turn to Katie Kenny for help.

While leaving instructions for the management of our financial assets is important, our wealth is more than the moneys we’ve accumulated—it’s also the riches represented by our values, the life lessons we’ve learned, the stories that define who we are, and the possessions infused with priceless emotional value.

We’ve produced this guide to provide you with a single, comprehensive resource that addresses everything you need to know about breaking into the luxury market.

Sent to new clients, this email generates goodwill by offering encouragement, the company’s thanks, and a free resource.

Relying on the client’s own words, this case study illustrates how a company helped her achieve an important business goal, thereby demonstrating its expertise and the value of its products.