This and similar emails were sent to podcast subscribers. The goal was to have recipients listen to the episode by providing enticing hooks that promised value.

This series of seven emails persuades clients to attend a webinar where they will learn about a new product feature.

Sent to clients, this email piques their interest by highlighting the benefits of including a custom ad in their next magazine and encourages their purchase by offering a deep discount.

Sent to clients, this email promotes the launch of a new digital tool. Free to use, the copy extols the many benefits to encourage clients to try the new feature.

Sent to new clients, this email generates goodwill by offering encouragement, the company’s thanks, and a free resource.